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Bottle shotsAre you a wine, beer, or specialty food producer? Let us help you showcase your brand by capturing the quality that people can expect from your lifestyle products.
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Winemaker interviewsThis feature presentation should be core to every winery's video library as it showcases the individuals and techniques utilized to craft each product.
wine bYtestmThis Wine ByteTM example illustrates how video can help to support buying decisons for today's consumer by adding the additional dimensions of sight and sound.
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Video Search Engine Optimization (SEO)
Today I came across an interesting article relating to a relatively new concept: Video Search Engine Optimization (SEO). By including Video into your SEO strategy, you will increase the ranking in popular search engines like Google and Yahoo. This is supported by the fact that as of October 2008, video surpassed search on the major 5 search engines in terms of becoming the most popular online activity. According to research covered on ReelSEO, online video is now the most popular online activity worldwide. Check out their website here for more info: www.reelseo.comWithout getting too deep into the concepts behind SEO...that subject is covered in someone else's blog...the article higlights 2 main forms of Video SEO -> posted vs. hosted. "Posted SEO" relates to posting videos on major video streaming websites (i.e. YouTube) in an effort to drive brand awareness and interest in your products or services. Many of our clients have used YouTube as a viral marketing hub...in fact, this is a great place for promoting your winemaker to the wine enthusiasts that may not have heard of your wines. "Hosted SEO" is simply uploading a video to your website and making sure to have the optimal key words and meta tags in place in order to drive the most traffic to your website.
There are some great tips that can be found on optimizing video at www.reelseo.com that I will suggest our clients implement. Of course, managing Digital Media is going to be a challenge for companies in the near future as they dive headfirst into the emerging world of video marketing. If you have lots of traffic coming to your website and don't have time to manage your media assets, that is probably a good problem to have.