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media services
Bottle shotsAre you a wine, beer, or specialty food producer? Let us help you showcase your brand by capturing the quality that people can expect from your lifestyle products.
Click here to visit our Bottle Shots FAQ page...
Click here to visit our NEW Bottle Shots Image Gallery...
Winemaker interviewsThis feature presentation should be core to every winery's video library as it showcases the individuals and techniques utilized to craft each product.
wine bYtestmThis Wine ByteTM example illustrates how video can help to support buying decisons for today's consumer by adding the additional dimensions of sight and sound.
Upcoming Events
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New Media Marketing
One of our goals at Artisan Media this year is to educate companies on the ROI associated with video marketing. As we know, there are many places to put your marketing dollars, and in a tight economy, those places that offer measurable results will win out over the "fluff" that usually contributes to brand awareness. In today's fast moving world, it is likely that traditional print advertising is going to continue to trend downward as it is often times impossible to measure the impact that it has on customer acquisition and retention.Online marketing, however, offers the ROI metrics that will become more important to those who need to track marketing effectiveness, as well as those who write the checks. As I discussed last month, video marketing will support your business in number of ways, including customer acquisition, loyalty, and most importantly...retention. However, video marketing doesn't only have applications in the online channel, but supports the other important channels of your business. Distributor sales reps, for example, are particularly receptive to this type of marketing. They are absolutely inundated with Brands and SKUs...those brands that are able to stand apart from the rest usually win out on the wine lists and in store placements.
For those wineries that ARE producing short videos to promote their brand and products, there are some key metrics that need to be reviewed. How many people were exposed to the video and your brand? How long did they watch? Where did they go from there? Did they sign up for the newsletter? Purchase product? Contact your sales department? We'll discuss in the March issue of the ARTISAN MEDIA Nesletter so check it out!
Did you receive a copy of this month's newsletter? Contact us to sign up for the monthly ARTISAN MEDIA Newsletter! This month's topic is NEW Media Marketing and the services we offer to support your marketing challenges this year.